There used to be a time when each part of the world had its own past time as far as sports were concerned. Europe would have football(soccer), Asia had Cricket, and other parts of the world like North America were more diversified in their interests(Hockey,Baseball,Basketball, American Football). But lately, I’ve noticed that restricting yourself to only one part of the world is simply not good enough for some owners anymore.
Sports franchises have learned that there is more money to be made by traveling overseas to help showcase their teams as well as their leagues. Whether or not this helps them in the long run is still questionable, but in the mean time let’s take a look at some sports franchises that have taken the plunge into marketing their teams on a worldwide basis.
The New York Yankees( United States)
It was inevitable that baseball’s most storied franchise would expand itself globally and what better of a place to start than in Tokyo,Japan. Baseball is just as much of a pastime in Japan as it is in America and is one of the only other places in the world to have its own professional baseball league. On March 30th, 2004, the Yankees opened up their season against the Tampa Bay Devil Rays to showcase to the fans of baseball the American way of playing baseball. This was the second time that MLB has played their opening game in Japan coming four years after the New York Mets played a pair of games against the Chicago Cubs.
It was also a chance for Japanese fans to see their hero, Hideki Matsui, play in Japan again as he left Japanese baseball to come and play for the Yankees. Many people might not know this but MLB has a long tradition with Japanese baseball dating all the way back to 1934 when a U.S. Major League All-Star Tour of Japan featured Babe Ruth and Lou Gehrig. Since then, Japanese baseball has flourished into its own league and has a similar skill level to that of MLB. It’s only recently though that MLB has used Japanese baseball as a marketing tool to showcase some of its franchises like the Yankees to the world. What’s next for MLB?
How about the World Baseball Classic which will begin in 2006 which will have several teams from different countries competing against one another to call themselves the best country in baseball. More on that will follow in a separate article but for now it’s nice to see the Yankees getting some exposure over in Japan.It’s no surprise that after the Yankees; the remaining 4 teams all come from football (soccer) leagues with football being the largest sport in the world. (more…)