Snap, Crackle and Pop! are the cartoon characters used in various commercials for Kellogg’s breakfast cereal Rice Krispies. They were created by illustrator Vernon Grant who created the characters after being inspired by one of Kellogg’s early radio ads. He would go on to show the illustrations to Kellogg’s who bought the rights to the characters and illustrations on the spot. The illustrations show Snap,Crackle and Pop as elves with Snap as a baker, Pop as a soldier and Crackle’s occupation being up to debate due to it constantly changing over the years. The ads were first targeted to young children’s shows soon after the invention of the television and have been growing strong ever since. The elves always say their favorite quote in all of their ads to describe the sound that the cereal makes when added with water and that quote is…
| “Snap, Crackle, Pop; Kellogg’s Rice Krispies!” – Kellogg’s |
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