Mountain Dew is a carbonated soft drink that was invented in the 1940s. It has a toxic green colour and has a citric-flavoured taste. The brand was acquired by Pepsico in 1964 and was later produced nationally across North America. The brand has gone through several logo replacements since its creation. The original logo featured a mountaineer near a large mountain but has since been changed to a more hip and eye-catching logo to try and attract a younger audience into drinking the soda. In the 90s, Mountain Dew was strongly marketed towards younger people as the company tried to show ads featuring extreme sports to try and show Mountain Dew as an alternative brand compared to other soft drinks such as Coca-Cola. PepsiCo has continued with these ads and has become a major sponsor of extreme sports events across the nation with events such as the Dew Tour which feature skateboarding and BMX events. Recently, the company has been a promoter of video games and even launched their own brand called Mountain Dew Game Fuel that was a promotion with the video game ‘Halo 3’. The company’s latest advertising promotion is called ‘FanDewMonium’ which allows Mountain Dew fans to vote online for their favorite new version of Mountain Dew which will be launched nationwide after the winning drink is announced. Here is the popular slogan that are in most of Mountain Dew’s ads…
| “Do the Dew!” |
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