
Every time May comes around there are many interesting things happening in the entertainment industry. Usually it’s May sweeps in tv land with shows finishing up for the year with special guests or cliffhanger season finales. It can also be a big occasion at the theaters as the big blockbuster movies begin to start showing. So it comes as a surprise when I mention to people that E3 is coming around in mid-May and they have a look of shock or awe on their faces as if they don’t understand what the heck I’m talking about. For those in the video game industry or gamers who enjoy video games, E3 is the biggest event on their calendars.
History:
During the mid 90s the electronic industry was really beginning to flourish. You had the VCR, larger televisions coming out, CDs and walkmen all making huge strides in how we use technology for entertainment purposes. Another huge success was the larger fanbase for video games in North America with such successful companies as Nintendo and Sega leading the way. Video games were generally shown at the Consumer Electronic Show(CES) every year but soon they became too popular for their own good and unfortunately there wasn’t enough room for them at CES anymore.
With the success of video games constantly growing the need for a major standalone American video game convention was becoming ever more apparent.The Interactive Software Developers Association (ISDA) realized this success and in 1995 the video game industry had their first official Electronic Entertainment Expo.Formed in 1994, the IDSA is a trade association that represents companies that publish video games and computer games.
It also represents the game industry’s interest in Washington with policy issues, intellectual property rights, and content regulation. In addition, the organization runs an anti-piracy program on a worldwide basis and protects software copyrights on the Internet. The IDSA is also credited for creating the ESRB (Entertainment Software Ratings Board) in 1994.
What is E3?(Simplified)
Electronic Entertainment Expo (E3) is an annual video game trade show event that is viewed my thousands every year and is the showcase for new product releases or unveilings. In other words, it’s the one place to see the newest video game systems or software releases in the upcoming year before they hit the market.It is considered by many to be the single most important international event for the marketing of video and computer games.
Who attends E3?
E3 is a “trade show,” meaning it is open only to members of the video game and entertainment industry. Distributors, developers, publishers, media, job hopefuls, and celebrities all file into huge caverns to see the latest in video game entertainment. What this means is that unless you’re a member of the media or ‘know somebody’ that ‘knows somebody’ you’re unfortunately out of luck.
Where is E3 held?
E3 is held every year sometime in the month of May at the Los Angeles Convention Center where it has a contract with the convention center until 2012. One of the other reasons for it being in LA at this particular convention center is due to it being one of the very few convention centers that can actually hold the amount of people and equipment of the magnitude that is E3.
If you want to see how big it is check out this aerial map and see for yourself.

What is so interesting about this trade show anyways?
Aside from the fact that you will see the latest and greatest in the world of video games for the foreseeable future, there is also the fun in watching major companies try to compete with each other or one-up each other every year. Video game companies and manufacturers are very ruthless and in recent years with such big companies such as (more…)
Share This