In recent years we have viewed an overcrowding or flooding of aspects of the entertainment industry. It seems that as soon as one idea or method becomes popularized by an individual/company that there are five or more people waiting in the wings to replace the king of the mountain. This is what helps to define capitalism but is also what helps to create a marketplace where users are unsure of where to put their hard earned dollars towards because of the over-exposure of a certain market. Let’s take a look at some of these over saturated industries and take a look at what’s wrong with them.
Poker
There must be something exciting about poker if it can get higher ratings on television than a Stanley Cup Playoff game. ESPN got the ball rolling when their World Series of Poker series became a huge hit and thanks to modern technology; we were able to view the player’s hands in real-time and be able to tell whether a player was just bluffing or actually had a decent set of cards worthy to win it all. Unfortunately, the concept of the World Series of Poker is exactly what was wrong about poker. It was a show where anybody could sit down in front of a table and with a little bit of luck on their side be able to win a million dollar prize. Once somebody had won it all, there was no need for that person to be loyal to ESPN.After all, it was the casinos that ran the poker business and not ESPN. It was then a competition between online and regular casinos to swap up these winners and get them to promote their casinos for exposure. Some players even got wise enough to create their own companies to help promote themselves. Each casino would then try to sway each player with bigger prize money and more lucrative deals if they showed up to their events. We now have a problem where every network now showcases some different type of poker show. Maybe poker people know which ones are better but we have no idea what separates The World Series of Poker from NBC’s Late Night Poker,the World Poker Tour, Ultimate Poker Challenge, Poker Royale and others.
MMA (Mixed Martial Arts)
It was only a few years ago that MMA company UFC declared bankruptcy. Thanks to a cleanup of the sport and strong marketing partnerships; companies like UFC are now one of the leading sports among the popular male 18-49 demographic. We were expecting some strong competition to UFC in this field much like how the wrestling industry’s WWE had to fend off competitors like WCW and ECW. We were a little bit surprised how fast some of the UFC’s competition has been at giving contracts to companies with little or no exposure whatsoever. Cable companies like Showtime were the first to jump at the chance to get MMA on their network after the successful partnership between UFC and the Spike TV network.Sports networks who once bashed the MMA environment and wouldn’t show it on their networks suddenly had a change of heart thanks to advertising dollars and started to showcase MMA on their networks. You had networks like the Fox Sports Network even turning MMA into a league environment with teams competing for MMA championships. How could the UFC prevented this increase in competition from happening? There’s no real definite answer to that question but part of the UFC’s success in marketing has also been its own internal headache. The entertainment aspect of the company has been top-notch but at the end of the day; the UFC is still a sport and loyalists will go to where the highest brand of fighters will be. If fights are over hyped and don’t deliver a big payoff then fans will turn towards a competitor that will offer them a good fight regardless of who is fighting in the ring. UFC now has plenty of competition to battle with them in the form of Elite XC, International Fight League, World Combat League, King of the Cage, Pride Fighting and to a certain extent kick boxing shows like K-1. (more…)