E3 2006 wrapped up this week in Los Angeles and it’s now time to analyze the expo to figure out which company (Sony, Microsoft or Nintendo) won the event this year. In my opinion, I will give all three companies a three-way tie. I know many people will boo this decision but after watching endless coverage all week long; it’s safe to say that no company blew away the other in terms of hype and excitement. If I were to give a most-improved award this year though, Nintendo would definitely get my vote.
![](https://boobnewb.com/blog/wp-content/uploads/2009/07/xbox360logova219914s1sb.jpg)
But let’s look clearly at last year’s event and facts compared to this year’s stats. Nintendo was described by many analysts as a distant third compared to Sony and Microsoft. They needed to make a big splash at this year’s event and prove their skeptics wrong by showcasing what their system could do and whether their new remote controlled controller was beyond expectations. Many would agree that they managed to do just that and helped the media and the public better understand what their philosophy was and how their new system and controller worked.
![](https://boobnewb.com/blog/wp-content/uploads/2009/07/nintendowiimicrosoftxbox360son.jpg)
Microsoft’s marketing scheme this year was to get people to believe in their games and to steal some thunder away from Sony’s PS3 hype. They managed to succeed by showcasing some great games for their system and focusing on future games that will help them succeed in the future. They also made the announcement that Grand Theft Auto 4 would be coming to the Xbox 360 at the same time as the PS3. Whether fanboys think this is a dumb move or not, it’s a big steal away from Sony. (more…)