More and more people are getting angry at the way fast food chains promote bad eating habits.That’s why a bunch of alternative fast food chains have opened up shop recently to try and take a bite out of McDonald’s and the like. One of the ones that caught my eye recently is a new chain called ‘Cereality’, which is a fast food chain based on cereals. They offer cereals with both cold and warm milk and offer over 12 brand name cereals to choose from. You are allowed to mix two cereals at a time as well as one topping of your choice.Cereality offers every type of topping to choose from including simple things like dried blueberries or more outrageous stuff like pop rocks. They also offer different types of milk including soy or lactose-free milk if you want an alternative to skim, 2% or whole milk. They even offer a new twist on the colour of milk with the use of Cereality’s own flavour crystals that allow someone to change the colour of their milk to different colours such as red or blue.

In the mood for something other than cereal?Cereality provides s’mores and oatmeal brownies as well as their very own oatmeal twist on parfaits. Do you want something to drink? Cereality offers their own version of a smoothie with the ever so cute name of a ‘Slurreality’. Slurrealities offer a concoction of strawberries, bananas, yogurt, OJ and bran cereal. Cereality also offers their own version of a bowl to make sure that your cereal stays where it’s supposed to with their own milk tight concept of a plastic container.

At select locations, they also offer an invent-a-blend kiosk that let’s you practice mixing up a new version of cereal as well as pay for your meal and retain your customer purchase on their database for future reference. A basic meal consisting of two scoops of cereal,flavour and milk will cost you about 4$. Currently there are only two cereality locations in the United States with a third location set to open soon in Chicago. If successful, Cereality will be coming to a mall, train or subway station near you.

Click here for a CBS News report on Cereality:

http://cereality.com/TheNews.wmv

(go to www.cereality.com for more information)

(No Ratings Yet)

 Loading …

Share This

This entry was posted on Tuesday, June 21st, 2005 at 12:00 am and is filed under Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.